Saturday, February 9, 2008

4 Positive Ways The iPhone has Changed The Wireless Industry


The iPhone is ridiculously cool. It has its shortcomings like most phones, but overall it is a huge leap forward in mobile phone design. Any phone that is exciting enough to impress my technophile friends, but easy enough for my technophobe mother to use HAS got to be something special. In the wake of all this attention devoted to the iPhone and its interface, it’s important to take a step back and look at how one phone model is changing the entire wireless industry. Even if you don't have an iPhone yourself, here are 4 positive benefits of the iPhone's introduction


4. Increased Awareness of GSM Phone Locking


The media gave a lot of attention to the 1.12 update and subsequent bricking of unlocked iPhones. Thanks to this, everyday people were made aware their phones weren’t bound to networks due to a difference in technology, but as a result of provider locks. It may not be a coincidence that Verizon recently announced their decision to finally allow other CDMA phones not previously purchased from Verizon on to their network. GSM locks aren’t likely to disappear anytime soon, but at least now more people know they can unlock their phones and jump ship.


3. Sending a Message: Allow 3rd Party Development

Apple tried to hold out and prevent any official 3rd party development of applications for the iPhone. This is in contrast to almost every other modern phone that allows some sort of 3rd party development even if just through J2ME/BREW programs. We were told “web apps” would be just as good as native applications. They aren’t (especially when delivered at dial-up speeds). The resulting backlash has forced Apple to reconsider, and the company now says it will open up the phone. Hopefully Apple and future smartphone manufactures will not make the same mistake and allow at least some form of official support for 3rd party development out of the box.


2. Reduced Data Rates In Canada

It is true that few Canadians use or are even aware of what data on a cell phone is. That doesn’t mean it’s fair to charge those who do use data $0.05/kb. Who would want to download a mp3 that costs $175? On a practical level you sure can forget any kind of bulk html browsing or blackberry emailing. With the imminent arrival of the iPhone to Canada, Rogers is launching a $20 for unlimited data plan. Other carriers will almost definitely follow suit, and we can finally get headlines like “Canada Worse than 3rd World Countries when it comes to Mobile Data” headlines out of the news.


1. Embarrassment for Microsoft and the Windows Mobile Platform

Apple’s first crack at a phone resulted in a revolutionary OS that literally turns heads with both its innovation and simplicity. That has got to be embarrassing for Microsoft who has been touting its clunky, slow and unintuitive smartphones for a long time. Ok, so Microsoft isn’t the only company with an outdated OS (isn’t the Palm Treo just a Palm IIIc with an antenna glued on?), but Microsoft does deserve knocking down for its “If its got windows its got to be good” attitude.

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